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IBM M8010-246 Exam Syllabus Topics:

IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. What can AdTarget do?

A) Monitor all advertisements watched on cable television
B) Force customers to watch the entire Internet ad before entering websites
C) Utilize You Tube to more effectively deliver ad content
D) Working with affiliates, target Internet ads without email

2. The 'Sell' customer interaction platform provides capabilities for all but which of the following?

A) Complex B2B sales processes.
B) Extended brand experience.
C) Cross-channel commerce.
D) Customer data mining.

3. What are Smarter Commerce 'Service' offerings focused on?

A) Flawless service across all customer interactions to anticipate needs and maintain loyalty.
B) Up-sell potential via call center interaction.
C) Driving the customer to the call center sales channel.
D) Integrating the supply chain in order to support the call center.

4. Which of the following increases the complexity of trying to provide a seamless customer experience?

A) Many customers use a variety of touch points in the purchasing process.
B) All of the above.
C) A large and increasing number of customer segments with varying expectations.
D) Many business functions required for effective commerce are executed outside the enterprise.

5. What can service scheduling include?

A) Delivery
B) Credit
C) All of the above.
D) Service

Solutions: