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IBM M8010-246 Exam Syllabus Topics:

IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. Which of the following is an example of a Smarter Commerce offering in the Marketing phase of the commerce cycle?

A) Unica
B) Cross-channel campaign management.
C) All of the above.
D) Customer segmentation.

2. While they each can be deployed to support other non-IBM platforms, what is the key synergy in a joint WebSphere Commerce and Coremetrics deployment?

A) Recognized best of breed web analytics and 1:1 marketing.
B) Rapid time to value, based on pre-integration and common marketing constructs.
C) Recognized best of breed customer interaction platform.
D) Support for social networks, affiliates, and content aggregators.

3. Smarter Commerce capabilities are packaged and delivered as what?

A) Software, hardware, and services to deliver specific business process capabilities which support each phase of the commerce cycle.
B) Middleware components requiring additional business function software.
C) A single, high-value, shrink-wrapped, solution for commerce.
D) A simple monolithic application for each phase of the commerce cycle.

4. Which of the following IBM software components provide core business capabilities across the entire Buy, Sell, and Service phases of the commerce cycle?

A) Unica
B) WebSphere Commerce
C) Sterling Commerce
D) Coremetrics

5. Elements of a powerful self-service experience include all, EXCEPT one of the following:

A) Improve loyalty by facilitating integration with social networks.
B) Accommodate product returns, regardless of the context.
C) Target the right experience, to the right user, via the right channel, at the right time.
D) Create dynamic, engaging, web experiences.

Solutions: