Exam Name: Marketing Cloud Personalization Accredited Professional
Certification Provider: Salesforce
Corresponding Certification: Accredited Professional
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Salesforce AP-216 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Personalization and Campaign Execution | - Campaign setup and delivery - Experience and content personalization |
| Topic 2: Measurement and Optimization | - Performance optimization strategies - Reporting and analytics |
| Topic 3: Data and Audience Management | - Data collection and ingestion - Segmentation and audience building |
| Topic 4: Marketing Cloud Personalization Fundamentals | - Platform architecture and components - Core concepts of personalization |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
Which global templates do you select and customize to provide trending blog recommendations on the homepage?
- A. Banner with CTA
- B. Infobar with CTA
- C. Einstein content recommendation
- D. Einstein product recommendation
Correct Answer: C 🗳️
Explanation: Only visible for Pass4sures members. You can sign-up / login (it's free).
What would a marketer include in a Recipe if they want the visitor's affinity score to be taken into account when showing recommendations?
- A. Ingredient
- B. Variation
- C. Exclusion
- D. Booster
Correct Answer: D 🗳️
Explanation: Only visible for Pass4sures members. You can sign-up / login (it's free).
Which two success metrics can a company achieve with Marketing Cloud Personalization on their web channel?
- A. Increase in revenue
- B. Increase in conversion rate
- C. Increase in organic search ranking
- D. Increase in first time visitors
Correct Answer: A,B 🗳️
Explanation: Only visible for Pass4sures members. You can sign-up / login (it's free).
When does site mapping happen during the implementation process?
- A. In the middle after certain components like the catalog have been populated
- B. It can happen at any point since it is unrelated to the rest of the implementation
- C. At the end after everything is defined in the system
- D. At the beginning of the build phase since it is the basis for the rest of the implementation
Correct Answer: D 🗳️
Explanation: Only visible for Pass4sures members. You can sign-up / login (it's free).
What is the interaction studio terminology for the collection of products and content as well as related categories and tags - such as brand, gender, style, keyword and author?
- A. Directory
- B. Dimensions
- C. Channel
- D. Catalog
Correct Answer: D 🗳️
Explanation: Only visible for Pass4sures members. You can sign-up / login (it's free).
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