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- Language: English
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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-dev---MCE-Dev-201
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The Salesforce Marketing Cloud developer program is designed for developers who have practical experience in Marketing Cloud development. The Candidate has hands-on experience in the administration and configuration of the Marketing Cloud Email application, as demonstrated by passing the Salesforce Certified Email Marketing Specialist exam. These credentials are intended for the Marketing Cloud developer who has experience in the development of dynamic and personalized marketing resources, such as e-mail, landing pages and forms with HTML, CSS and AMPscript. The Salesforce Certified Marketing Cloud developer is also an SQL expert and has experience in using the Marketing Cloud APIs.
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Salesforce Marketing-Cloud-Developer Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Programmatic Languages | 35% | - Implement development best practices - Server-Side JavaScript (SSJS) usage and best practices - AMPscript syntax, functions, and processing - Programmatic subscriber exclusion and dynamic content |
| Topic 2: Data Modeling | 14% | - Configure account Contact model - Explain Contact Delete process and impact - Understand contact record relationships across channels - Differentiate data extension types and uses |
| Topic 3: API | 22% | - Response handling and error management - API objects, methods, and routes (REST & SOAP) - OAuth authentication and access token usage |
| Topic 4: Security | 7% | - Data security options and controls - Security best practices in Marketing Cloud |
| Topic 5: Data Management | 22% | - SQL queries and best practices for data extensions - Data extraction methods and send logs - Data impact from operations like Contact Delete - Import activities and file formats |
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