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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. What factors are involved in determining email deliverability?

A) Sender ID
B) Whitelist
C) Sender Policy Framework (SPF)
D) CAN-SPAM
E) Domain Keys

2. LenoxSoft wants to implement a form to be used in multiple places on their website, including their "Contact Us" page, for prospects to contact their team. To align with their lead generation strategy, they want to ask for additional information upon subsequent form submissions.
How should this be implemented with Marketing Cloud Account Engagement?

A) Create a form handler and enable data kiosk entry mode.
B) Create a Marketing Cloud Account Engagement-hosted form and place it on the website using an iframe.
C) Create a Marketing Cloud Account Engagement-hosted form and host it on a separate "Contact Us" landing page.
D) Create a form handler to link to an existing form on the website.

3. There is Custom Field Type in Marketing Cloud Account Engagement called Date

A) True
B) False

4. Lenoxsoft wants to continue to use their existing forms. Marketing Cloud Account Engagement form handlers cannot be used due to the encryption placed on them. However, Lenoxsoft wants all future leads or contacts converted via their existing forms to be created as prospects in Marketing Cloud Account Engagement with their Marketing Cloud Account Engagement campaign set to Salesforce connector. With this restriction outlines, Lenoxsoft wants to build an automated process with the following requirements: - New prospects are added to the New Lead engagement program and remain until they reach a score of 100 - Once prospects reach a score of 100, they should no longer receive emails from the New Lead engagement program. Based on the above, which process should the Consultant recommend?

A) Build an Automation rule :: Prospect Campaign is :: Salesforce is:: Salesforce Connector and prospect score :: is less than :: 100, Action :: add to list
B) Build a Segmentation rule :: Prospect Campaign is :: Salesforce Connector and Prospect Score :: is more than :: 100, Action :: add to list
C) Build an Automation rule :: Prospect Created Date ago is :: 100 :: and prospect score:: is less than :: 10, Action :: add to list
D) Build a Dynamic List:: Prospect Campaign is :: Salesforce Connector and prospect score:: is less than::
100, Action:: add to list.

5. The marketing team likes to thoroughly test emails before sending them. This includes being able to view the links and variable tags as prospects will see them. What Marketing Cloud Account Engagement feature of email now can be used to run these tests?

A) Create a one off email test send by entering an email address in the Send to Emails section of the testing tab
B) Create a test list of approved users to use in the testing tab of the email now.
C) Create a static list of approved users to use as the recipient list in the sending tab.
D) Create a dynamic list of approved users to use as the recipient list in the sending tab.

Solutions: