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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. A marketer needs a quick count of record in a data extension with 'Djibouti' as they value for Country.
What should they use to determine the number of matching records in the least number of steps?

A) Filtered data extension
B) SQL Query
C) Data Filter

2. A marketer for Northern Trail Outfitters needs to see test emails for each subscriber in a data extension.
What should the marketer do to ensure the data extension appears as a RecipientTest Data Extension in the Test Send menu?

A) Create the data extension as'Is Testable'.
B) Associate the data extension to the Campaign.
C) Save the data extension in the Test Folder.

3. A marketing developer wants to receive daily report of sends across all business units to be incorporated into their internal dashboard.
What should be done to ensure the report a sent to the director each day?

A) A Schedule report and email the link to download.
B) Schedule report to export as a web page.
C) Schedule report and email file to the director.

4. The marketing team wants to split their primary customer data extension into 10 separate segments, to use for future A/B testing score.
Which feature should be used to easily segment the data extension?

A) Random Data Extension
B) Filter Data Activity
C) SQL query activity

5. Northern Trail Outfitters (NTO) receives a daily file drop of customers who have made recent purchases.
NTO would like to send out a thank you email the first time they Show up in the file drop.
How should Journey Builder be configured to meet this requirement?

A) Configure Journey Email Send to dedupe on email address.
B) Configure Journey Entry Event to 'allow no re-entry.'
C) Configure Journey Settings to 'allow no re-entry.

Solutions: