Exam Name: Salesforce Certified Marketing Cloud Engagement Consultant
Certification Provider: Salesforce
Corresponding Certification: Salesforce Consultant
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- Total Questions: 101
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Salesforce MCE-Con-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Email Marketing and Content Creation | - Email Studio capabilities
|
| Data Management and Integration | - Integration concepts
|
| Automation and Journey Orchestration | - Automation Studio
|
| Marketing Cloud Core Concepts | - Customer engagement fundamentals
|
| Tracking, Reporting, and Optimization | - Optimization practices
|
Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:
A customer wants to create a loyalty program by identifying all subscribers who clicked on a link within any email sent within the last six months.
What should be recommended?
- A. Create and execute a Subscriber Engagement report.
- B. Create and execute a Tracking Extract.
- C. Create and execute a SQL Query against the _Click data view.
- D. Create and execute a Data Filter on the Click data view.
Correct Answer: C 🗳️
Explanation: Only visible for Pass4sures members. You can sign-up / login (it's free).
Northern Trail Outfitters sends a monthly loyalty balance email to inform members of their current points balance. Emails are segmented based on loyalty status, and no segment should contain more than 2,500 contacts for any send.
What should be used to prevent emails from being sent if they exceed 2,500 contacts?
- A. Stop Activity
- B. Verification Activity
- C. Query Activity
- D. Script Activity
Correct Answer: B 🗳️
Explanation: Only visible for Pass4sures members. You can sign-up / login (it's free).
Northern Trail Outfitters wants to import their Sales Cloud data into Marketing Cloud to leverage it within Journey Builder. They have approximately 10 million customers and the data needs to be available with a delay of no more than 30 minutes. Only customers where the consent checkbox is selected in Sales Cloud should be imported, which represents approximately half of their customer database.
What should they implement?
- A. Import from Salesforce Report in Automation Studio
- B. All Subscribers, since these are synchronized in real time
- C. Synchronized Data Extensions with a filter
- D. Event Data from the Entry Event in Journey Builder
Correct Answer: C 🗳️
Explanation: Only visible for Pass4sures members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) wants to send out a communication to subscribers who have not made a purchase within the last six months. Customers are often opted-in to more than one messaging channel. NTO would like to be able to communicate the same message across all channels.
Which flow would meet their needs?
- A. Query Activity > Data Extension Entry Source > Journey Activities
- B. Query Activity > API Event > Automation Studio Activities
- C. Import Activity > Decision Split > Journey Activities
- D. Salesforce Entry Event > Query Activity > Automation Studio Activities
Correct Answer: A 🗳️
Explanation: Only visible for Pass4sures members. You can sign-up / login (it's free).
Northern Trail Outfitters is using a Salesforce entry event in a journey to send SMS to contacts located in the United States. They notice new SMS contacts are not receiving messages, and the mobile number in the Salesforce Entry Data Extension was missing the country code.
How could they resolve this issue?
- A. Format the phone field in Salesforce as +1[phonenumber].
- B. Select ' US ' as the sending country in SMS activity.
- C. Configure the phone field in Salesforce as US locale.
- D. Select " Normalize Phone Number " in Journey settings.
Correct Answer: A 🗳️
Explanation: Only visible for Pass4sures members. You can sign-up / login (it's free).
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