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PDMA NPDP Exam Syllabus Topics:

PDMA Product Development Professional (NPDP) Certification Sample Questions:

Question 1

Key elements of Agile new product process includes the scrum, the scrum master, the scrum team, the sprint, the product backlog, and?

A. Product champion
B. Product owner
C. Project manager
D. Stakeholders

Question 2

Social media is particularly good for reaching ____:

A. Customers in foreign markets
B. Lead users
C. Those needing customer service
D. Potential new customers

Question 3

You are hired as a new product development consultant by an established company that is having challenges with its new product development innovation initiatives. Upon observing the work practices across the company, you note an emphasis on individuals working alone, very little social interaction either at or outside of work, limited recignition of staff performance, and frequent criticism of failure. What specific area wolud you recommend as the primary focus for the company to improve its product innovation?

A. An improved product innovation process, used by all staff
B. Developing a culture of innobation
C. Encouraging senior managers to get more involved in product innovation
D. Better tools to assist in all aspects of product innovation

Question 4

In the BCG Growh-State matrix cash-cow is defined as a product with high market share but low growth potential. What strategy should company adopt for this type of product?

A. Make significaant investment in product improvements
B. Take as much profit from the product as possible
C. Sell the product while it is still making money
D. Carry out a detailed analysis of the product, the competitors, and the market, leading to clear strategy for the future of the product

Question 5

The primary benefit of a Focus Group in marketing research is _____.

A. Deep insights
B. The ability to develop broad insights
C. Ease of execution
D. Low cost

Solutions: