Exam Name: Strategic Communication Management Professional
Certification Provider: GCCC
Corresponding Certification: Global Communication Certification Council
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- Total Questions: 103
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GCCC SCMP Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Evaluation and Measurement | 15-20% | - Analytics and reporting - ROI and business impact assessment - Key performance indicators (KPIs) - Continuous improvement processes - Measurement frameworks and models |
| Strategic Planning and Analysis | 20-25% | - Setting strategic communication objectives - Stakeholder identification and mapping - Environmental scanning - Research and measurement frameworks - Situation analysis methodologies |
| Implementation and Execution | 15-20% | - Resource allocation and budgeting - Integration of communication channels - Change management communication - Project management for communication - Crisis communication planning |
| Message Development and Design | 20-25% | - Channel selection and optimization - Creative development processes - Content strategy - Audience segmentation and targeting - Message strategy and architecture |
| Strategic Communication Foundations | 15-20% | - Role of communication in organizational strategy - Communication theory and models - Ethical principles in strategic communication - Professional standards and competencies |
GCCC Strategic Communication Management Professional Sample Questions:
After attending a local seminar about evolving communication practices, the communication manager is inspired to share some of the speaker's tips on his professional blog. When is it necessary to cite the speaker in the blog?
- A. When the speaker pays for mentioning her name on the blog.
- B. When sharing the speaker's ideas.
- C. It is not necessary to cite the speaker if rephrasing the speaker's information in one's own words.
- D. It is not necessary to cite the speaker because the blog and everything in it is the communication professional's intellectual property.
Correct Answer: B 🗳️
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Which activity helps a senior-level strategic communication professional be MOST effective?
- A. Reviewing all written material before it is released
- B. Attending all senior management meetings
- C. Being proactive
- D. Monitoring social media
Correct Answer: C 🗳️
Explanation: Only visible for Pass4sures members. You can sign-up / login (it's free).
(Which of the following is most important in building a business case for communication projects?)
- A. Assess if you have current budget to cover the project
- B. Determine how the project aligns with the organisation's strategic priorities, values and/or vision
- C. Determine if you have current staff capacity to complete the project
- D. See if and how the project overlaps with other projects
Correct Answer: B 🗳️
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The corporate communication function in a large corporation should report to which business unit?
- A. Marketing and Advertising
- B. Investor Relations
- C. CEO or other top executive
- D. Human Resources
Correct Answer: C 🗳️
Explanation: Only visible for Pass4sures members. You can sign-up / login (it's free).
Strategic alignment as a core concept in reputation management is defined as the degree of:
- A. Strategic awareness among key audiences of supportive behavior and understanding of the "how" and the "what" of a firm's strategic intents.
- B. Supportive behavior from employees needed to understand the "how" and the "what" of a firm's strategic intents.
- C. Knowledge among key audiences of supportive behavior and operational capacity needed to understand the "how" and the "why" of a firm's strategic intents.
- D. Supportive behavior among key audiences rooted in awareness and understanding of the "what" and the
"why" of a firm's strategic intents.
Correct Answer: D 🗳️
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