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Salesforce MC-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

Question 1

A form is created to automatically register prospects to a webinar upon submission.
Which automation tool should be used to accomplish this?

A. Adding a completion action to register prospects on the form.
B. Creating a segmentation rule to register prospects based on the form submission.
C. Creating an automation rule to register prospects based on the form submission.
D. Adding a form completion action as criteria for a dynamic list to be used as a recipient list.

Question 2

Which Marketing Cloud Account Engagement function should be used to track prospect engagement on a banner ad on a third-party site?

A. Custom redirect
B. Campaign tracking code
C. Landing page
D. Page action

Question 3

What can the GoToWebinar connector do?

A. Register prospects for GoToWebinar events
B. Pulls in Marketing Cloud Account Engagement emails to use in GoToWebinar
C. Display how long a prospect watched a webinar
D. Display registrations and attendance as activities
E. Automatically pull in prospects who exist in GoToWebinar but not Marketing Cloud Account Engagement

Question 4

Form or Form Handler? I need to maintain my current lead flow.

A. Form Handler
B. Form

Question 5

A Marketing Cloud Account Engagement user sends out a list email and notices that as a result of the email send, many prospects are now marked as 'Do Not Email'. What metrics in the list email report could help the Marketing Cloud Account Engagement user understand how these prospects may have become unmailable?

A. Total Sent and Suppression Rate
B. Total Opt Outs and Hard Bounces
C. Tracker Domain Verification and Open Rate
D. Click-Through Rate and Soft Bounces

Solutions: