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PDMA NPDP Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Product Innovation Process | 15% | - Development Process
|
| Product Design and Development Tools | 15% | - Metrics and Analytics
|
| Market Research | 10% | - Customer Insights
|
| Product Innovation Strategy | 20% | - Opportunity Identification
|
| Culture Teams and Leadership | 10% | - Team Management
|
| Product Innovation Management | 20% | - Innovation Execution
|
| Portfolio Management | 10% | - Portfolio Planning
|
PDMA Product Development Professional (NPDP) Certification Sample Questions:
Question 1
Which of the following best describes a new product portfolio management system?
A. A decision process that generates a once a year new product project funding list.
B. A multi-project management process whereby resources are balanced across projects generating a constant list of funded projects
C. None of the above
D. A dynamic decision process whereby a business' list of active new product projects is constantly updated
Question 2
You are responsible for validating the value proposition of adding a number of new features to your current product line. A way to explore the association between adding one or more new features and the perceived value to the user would be to:
A. Run a volumentric study of the most profitable product prototype to forecast sales
B. Conduct a conjoint study varing feature sets and price points to optimize the new feature set and product prices
C. Color code the feature sets so that they are easily identified by the user
D. Add fake sets of features to see if respondents identify the actual product features
Question 3
A product platform is the set of all products in a product family.
A. True
B. False
Question 4
A product manager reviewed technical publications, electronic databases, and websites prior to deisgning a research project that directly contacts prospective customers. This review of already-published materials is an example of:
A. Voice of the customer
B. Portfolio management
C. Secondary market research
D. Market testing
Question 5
Allocating resources across a set of projects to optimize performance is knowne as:
A. Pruning
B. Value maximization
C. Profit seeking
D. Rationalization
Solutions:
| Question 1 Answer: D | Question 2 Answer: B | Question 3 Answer: B | Question 4 Answer: C | Question 5 Answer: B |
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